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More Privacy with Brave and DuckDuckGo

This is 50/50 a real post and a service announcement. The short version is that I’ve removed Google Analytics from this site (and, my legacy project blog for non-technical people). I’m also using Brave and DuckDuckGo now. Read on for the long version.

Google Chrome

For some time, I have felt fairly (but not alarmingly) uneasy with the amount of data Google collects by me using Chrome. I’m somewhere in the middle of the whole privacy debate: between “don’t care, here’s my privacy, now make my life easy” and “die you personal-data-gobbling monsters!”

I’ve been using Chrome for years now, when it started out as a fast browser with a reduced UI. This was the Windows XP era:

From Wikimedia Commons, licensed under the BSD license.

Over time, the UI has become even better, and other browsers have taken over certain ideas. One thing that I don’t think other browsers have done yet, is the way you can close tabs in Chrome. In Chrome, the tabs remain the same size, until you move away your mouse, making it easy to close several tabs quickly without moving the cursor:

Such a small detail, but so useful

But by using Chrome, we send over some data about us. Among other, Google receives the things we search for. Google has many more ways of collecting data: it’s search engine, Gmail, Google Analytics, etc. So this may just be a drop in the ocean, but I started looking for alternatives to Chrome.


I tried the new Firefox for some time, but it just didn’t work for me. I’m probably already too much hooked into the UI and UX of Google Chrome. But then I found Brave. It’s based on Chromium, Chrome’s open source base. It has the same look and feel like Chrome, and all my extension work out of the box.

But here’s the nice part: it has ad and tracker blockers built in. If things don’t work, you can still allow third-party cookies and scripts, but I’ve found that most sites work well. The advantage is that you aren’t sending over personal data to others, and that the sites load faster. This is especially true on news sites:

This is of course a video made by Brave, but it feels right in my experience.

Now when websites ask me if I’m OK with cookies and stuff, I say fine, and my browser will block them anyway.

My Sites

It’s quite shocking to see how many ads and trackers we’re exposed to. After less than two days, Brave had already blocked thousands of ads and trackers:

I then also saw my own websites, and

However, Google Analytics isn’t doing much that I need and can’t find elsewhere. I use it mainly to see the evolution of site visitors. Sometimes, I check how the visitors came to my site. I’m using WordPress, which has the excellent WP Statistics plugin. This gives me everything I need, without sending any data to other parties.


A final step I’ve made is to start using DuckDuckGo as a search engine. DuckDuckGo is a search engine that doesn’t track you while you surf the web. Nor does it save your search queries. It’s a search engine focussed on privacy.

I’m testing to see if it can replace Google for me, because Google still is the best search engine. I’ve tried Bing in the past, but it’s too US-centric for me (living in Belgium).

So far, it has been working well, though the maps (based on Apple maps) is not up to par.

New World, New Tools

Now that we’re seeing a consciousness about privacy slowly emerging, people start looking for alternatives. They are definitely out there, and they’re getting better. I won’t put on a tinfoil hat and become paranoid, but it can’t hurt to reduce the amount of personal data I’m sharing with a handful of large companies. With Brave as a browser, and DuckDuckGo as a search engine, I’ve taken a first few steps. And to be consistent, I’ve at least turned of third party cookies on my own sites.

2 Responses

  1. Hi Peter,

    I Love your blogpost! My site has been a member of the Internet Defense League (; and stuff like Disqus, Google Analytics and FB sharing buttons have been bothering me for a while.
    My site will never have ads, but tracking for me is vital. I’m curious, did you find a worthy replacement for (Google) Analytics?

    Ps, I have been using DuckDuckGo, Firefox and Brave as my only browsers for years now (Brave is the latest addition) and I love that the monopoly position of Chrome and Google’s misuse of data is finally becoming -at least- on the radar of its users :).

    Keep on writing !

    1. Thanks! Most people don’t need all the data and features that Google Analytics offers. If you’re looking for a worthy replacement, have a look at Matomo (formerly known as Piwik) or Open Web Analytics. I don’t have experience with OWA, but I’ve worked at a client where we installed Matomo. It does require you to host it yourself though. Or at least it did back then, there might be hosted options too.
      For me personally, I didn’t use a lot of the features GA offers. I’m also running my blog on WordPress, so I just installed the WP Statistics plugin. All data remains in my database and it offers enough for me.

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